What Is The Online Shakeout? Updated for 2024

Last updated on December 20, 2024 by tonydebree 41 Comments

Updated: December 20, 2024

What is the online shakeout?

Many companies have started online since 2001. Since the start of the Covid-19 pandemic and even after the democratisation of AI and the tart of The Great Ai-layoff in 2022, more corporates, startups, scaleups & SMEs have been forced to take that step with varying success. However, many existing and new online businesses do not get off the ground online. Why not?

Because there has been an online shakeout going on for a while now. And that’s what you run into as a online freelancer, startup, scale-up and other SME companies, just like many corporates. Senior maangers, and independent business owners are faced with fierce competition in the online platform economy when they want to start, grow and scale online …… and also when they need to survive in times of crisis.

What is the online shakeout?

“The online shakeout means that there is a very intensive online competition underway and that many existing and starting online business owners will not be able to make money online and will go bankrupt”.

‘The online shakeout’ is a term we have used in the digital economy since the start of the Internet revolution in 2001 to describe the online world, ‘the marketspace’.

More: What is the on-demand economy?, What is the online gig economy? & Survival Strategies For Corporates

That online shake-out basically threatens all large & small companies online in any virtual market and/or online niche market, but also offers many opportunities for those senior managers and online entrepreneurs who see it coming and anticipate the relevant online business trends based on the needs of specific groups of customers.

Want to know more about how YOU can survive the online shakeout and earn money online by quickly choosing the right digital survival strategy and implementing it quickly? Make an appointment with me now using this form.

Best regards
Tony de Bree

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About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.