[MUST USE]: Digital Strategy Mapping. ‘Digital Leadership In The Online Platform Economy.
There is an online shakout going on in the world of the online platform economy. Many traditional strategists advise you to ‘gain market share’, ‘beat your competitors’, ‘set yourself apart from your competitors’ and that ‘build your own online platform to beat the mega platforms’.
In reality, there are much better ways to define your digital strategy and AVOID direct battles and competition.
Digital strategy mapping. Digital leadership in the online platform economy.
Of course you can do bokito management and try ‘to beat the big existing players to gain marketshare’, but there are much smarter ways to make a difference for a specific group of profitable customers. Some of these are “billion dollar niches.”
For specific online groups of customers, online niches, you have to want to become a ‘digital leader’ by making a difference for them, by creating unique digital customer value. By focusing online on customer innovation for fast paying niche customers instead of constantly comparing yourself to others and competing for “market share”. .You have to make a difference in the lives of your customers.
You need new models and new tools for that. And that’s where this new premium eBook and the free canvases you can print and use can help. Buy it here now.
New tools to define and implement your digital strategy in the online platform economy.
You will learn which three new digital customer value disciplines you can add to the traditional Treacy & Wiersema model, how you can map your new digital strategy in combination with an offline business strategy if you wish and how you can create real customer value for your customers online and/or offline.
You can download and print the digital strategy templates for free (‘printables’) so that you can make a difference for and together with your customers in, for example, a digital online blue ocean… and thus avoid direct competition with ‘the gorillas’ instead of direct competition to start with.
Buy this innovative ‘how-to’ eBook with free corporate strategy & change management canvases & checklists including a multiple-choice exam here now and immediately make a digital difference for your customers during and after the Covid-19 pandemic in the online shakeout and the online gig economy.
Contact me today.
If you want to know more about how you can define and implement the right digital strategy including digital strategy development and digital strategy mapping for your corporate company, startup or scale-up fast in this crisis, then contact me here.
Tony de Bree
Tony de Bree worked in Financial Services including in digital transformation, corporate venturing and e-commerce for 26 years and with ups and downs made the transition from banker to entrepreneur working from home and making money online with his own “online plan b” with digital products as side-hustle in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 crisis, Tony helps customers with on demand consulting, training, speaking and coaching and digital services and digital products to survive Covid-19 and the online shakeout and managers and employees to make the succesful transition ‘from manager and employee to successful online entrepeneur’.