What Is A Digital Blue Ocean Strategy?

What is a digital blue ocean? by Tony de Bree

Good morning,

this week I did a 1-day blended learning program online for healthcare professionals in a Healthcare MBA on ‘from idea to succesful startup in Healthcare’ including the startup model canvas© and fast startup change management.

They have to write a thesis and they have to define a ‘blue ocean’. I showed them how they can define a viable digital blue ocean from a digital customer value perspective including during covid-19 using the ebook Digital strategy mapping. Digital Leadership In The Online Platform Economy’  and the 4 downloadable canvasses.

What is a digital blue ocean strategy? 

A digital blue ocean strategy is:

a digital blue ocean strategy is a digital business strategy, creating a relevant digital customer value proposition with digital customer intimacy, digital product differentiation and digital operational excellence for a specific blue ocean niche of customers.  

Also read: ‘What is startup change management?’, What Is The A La Carte Learning Model?’, ‘What Is Outplacement 2.0?’ & ‘Digital Right-Skilling Key For Your Future’.

Want to determine the best digital blue ocean strategy for your company?

Would you like to know more about how to quickly determine a digital blue ocean for your company and implement it quickly? Mail your mobile number and the link to your LinkedIn profile using this form. Then I will contact you directly to make an appointment for an online intake interview. Or call me / whatsapp me.

Have a nice day.

Tony de Bree worked in Global Financial Services including in corporate strategy, venturing and e-commerce for 26 years and with ups and downs made the transition from banker to entrepreneur working from home and making money online with his own “online plan b” as side-hustle in 2000 with digital products and as hybrid business owner since 2011. Since the beginning of the Covid-19 crisis, Tony helps smal business owners, local business owners, startups and scaleups and managers and employees to survive covid-19 and grow and scale online.

About the Author: tonydebree

Tony de Bree is a born survivor. He worked 26 years in global banking & finance. IN ICT, in Educational Technology, in corporate strategy & change, outsourcing, offshore banking & splitting up ABN Amro Bank globally. In 2001 he started to make money online from home with digital products next to his dayjob as 'online plan b'. In 2011, he became independent business owner helping senior managers, startups, scaleups & SMEs to survive and grow with on demand consulting, training & coaching and as Dragon.

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