From Corporate Growth Strategy to Corporate Survival Strategy

From corporate growth strategy to corporate survival strategy by Tony de Bree


Not so long ago, we were all talking about Corporate ‘Corporate Growth Strategy’ including professors on traditional ‘growth strategy’ business schools and CEOs of many large corporates.

However, since the global outbreak of the Corona-virus, all CEO’s of corporates have to switch to ‘Corporate Survival Strategy’ and fast. The problem is however that most people never learned that…..anywhere….

What is a ‘Corporate Survival Strategy’?

Corporate survival strategy means defining and excuting a corporate ICT and Business strategy to focus on your best customers, cut unnessecary fixed and variable costs fast, laying off the right executives, managers and teammembers, tightening profit margins and saving cash, in stark contrast to growth mode, during which corporates reinvests profits, expands operations and define new digital growth strategies with long-term payoffs.

More: ‘What is a digital blue ocean strategy?’ & ‘Resilience is the most important survival-skill for entrepreneurs during Covid-19’ .

Especially now, defining and executing an effective Corporate Survival Strategy in the online platform economy and fast (including the best digital strategy using digital strategy mapping,  is an important part of a successful Corporate Survival Strategy and survivalplan. If you want your company to survive the Covid-19 crisis that is….

Practical  ‘Survival Hacks ‘ for CEO’s of corporates on this site.

On this site, you will from now on get practical help on how you as CEO of a corporate can define and implement your own ‘Survival Strategy For Corporates fast. And thus survive this Covid-19 crisis personally and with your company.

Here are my first practical tips:

  • Don’t panic.
  • Focus on online & offline revenuestreams
  • Focus on your best customers.
  • Cut unnessary costs.
  • Pivot your life.

And do that NOW.

Contact me today.

If you have any question or requests on how to define the best corporate survival strategy for your company, please do not hesitate to call me on Skype on, on 06-34387806 or email me here.

Kind regards,
Tony de Bree

Let’s connect on LinkedIn.

About the Author: tonydebree

Tony de Bree is a born survivor. He worked 26 years in global banking & finance. IN ICT, in Educational Technology, in corporate strategy & change, outsourcing, offshore banking & splitting up ABN Amro Bank globally. In 2001 he started to make money online from home with digital products next to his dayjob as 'online plan b'. In 2011, he became independent business owner helping senior managers, startups, scaleups & SMEs to survive and grow with on demand consulting, training & coaching and as Dragon.

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