From Corporate Growth Strategy to Corporate Survival Strategy Updated for 2024

From corporate growth strategy to corporate survival strategy by Tony de Bree

Updated: June 23, 2024


Not so long ago, we were all talking about Corporate ‘Corporate Growth Strategy’ including professors on traditional ‘growth strategy’ business schools and CEOs of many large corporates.

However, since the global outbreak of the Corona-virus, all CEO’s of corporates have to switch to ‘Corporate Survival Strategy’ and fast. The problem is however that most people never learned that…..anywhere….

What is a ‘Corporate Survival Strategy’?

Corporate survival strategy means defining and excuting a corporate ICT and Business strategy to focus on your best customers, cut unnessecary fixed and variable costs fast, laying off the right executives, managers and teammembers, tightening profit margins and saving cash, in stark contrast to growth mode, during which corporates reinvests profits, expands operations and define new digital growth strategies with long-term payoffs.

More: ‘What is a digital blue ocean strategy?’ & Resilience is the most important survival-skill for entrepreneurs during Covid-19’ .

Especially now, defining and executing an effective Corporate Survival Strategy in the online platform economy and fast (including the best digital strategy using digital strategy mapping,  is an important part of a successful Corporate Survival Strategy and survivalplan. If you want your company to survive the Covid-19 crisis that is….

Practical  ‘Survival Hacks ‘ for CEO’s of corporates on this site.

On this site, you will from now on get practical help on how you as CEO of a corporate can define and implement your own ‘Survival Strategy For Corporates fast. And thus survive this Covid-19 crisis personally and with your company.

Here are my first practical tips:

  • Don’t panic.
  • Focus on online & offline revenuestreams
  • Focus on your best customers.
  • Cut unnessary costs.
  • Pivot your life.

And do that NOW.

Contact me today.

If you have any question or requests on how to define the best corporate survival strategy for your company, please do not hesitate to call me on Skype on, on 06-34387806 or email me here.

Kind regards,
Tony de Bree

Let’s connect on LinkedIn.

About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.

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