From Digital Growth Strategy To Digital Survival Strategy Development.
Even during multiple crisis online and on the ground, people including including professors on traditional business schools, CEOs of large corporates, traditional banks, startups and scaleups are still talking about ‘digital growth strategies’ including online growing and online scaling.
However since the global outbreak of the Covid-19 pandemic and even more after the invasion of Ukraine by Russia, all C-Level executives of corporates should switch to ‘digital survival strategy development’ and fast.
The problem is that most C-level executives nor their trusted senior management consultants of the big 4 for instance have been in a crisis like this one. They do not know how to do that and fast…..
What is a digital survival strategy?
A digital survival strategy is a digital business strategy that helps a company to survive in the online environment.
As you can learn in ‘Digital Strategy Mapping. Digital Leadership in the online platform economy’, there are three basic digital strategies: digital customer intimacy, digital product leadership or digital innovation and digital operational excellence.
Just as is the case offline, no company can define a digital survival strategy and implement it without best-in-class digital customer intimacy.
Contact me today.
If you want to learn how you can develop and implement the best digital survival strategy for your company, please do not hesitate to call me on Skype on tony.de.bree or email me here.
Tony de Bree