What is sustainable business development? Updated for 2024

Wat is sustainable business development by Tony de Bree

Updated: May 26, 2024

What Is Sustainable Business Development?


there is a real hype online about ‘sustainable business development’. If you type in ‘what is sustainable development’ on Google, you get a traditional ‘corporate’ definition of sustainable business development.

What is sustainable business development really?’

Sustainable business development is about keeping the balance between social, economic, and environmental concerns while setting-up, growing and scaling a business with reasonable profit as objective; taking care of the natural resources the company uses, recompensing the communities in which companies work and promoting long-term value-creation for all stakeholders.

In practice that means that you as a founder of an impact startup or if you are a manager as a large company, that you have to be satisfied with a reasonable profit instead of focusing on traditional shareholder value creation at all costs. That also implies amimimalistic lifestyle and minimalistic entrepreneurship.

Contact me today if you want to develop a honest sustainable business.

Want me to help you to define, grow and scale a real and honest sustainable business in 2021, then contact me here by email and/or connect with me on LinkedIn and contact me there. Skype is also fine: tony.de.bree.

Tony de Bree

About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.

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