What Is Sustainable Business Development?
there is a real hype online about ‘sustainable business development’. If you type in ‘what is sustainable development’ on Google, you get a traditional ‘corporate’ definition of sustainable business development.
What is sustainable business development really?’
Sustainable business development is about keeping the balance between social, economic, and environmental concerns while setting-up, growing and scaling a business with reasonable profit as objective; taking care of the natural resources the company uses, recompensing the communities in which companies work and promoting long-term value-creation for all stakeholders.
In practice that means that you as a founder of an impact startup or if you are a manager as a large company, that you have to be satisfied with a reasonable profit instead of focusing on traditional shareholder value creation at all costs. That also implies amimimalistic lifestyle and minimalistic entrepreneurship.
Contact me today if you want to develop a honest sustainable business.
Want me to help you to define, grow and scale a real and honest sustainable business in 2021, then contact me here by email and/or connect with me on LinkedIn and contact me there. Skype is also fine: tony.de.bree.
Tony de Bree