From Growth Strategy to Survival Strategy

How To Define & Implement Your Business Survival Strategy...Fast? by Tony de Bree


Not so long ago, we were all talking about ‘Growth Strategy’ including professors on traditional business schools, CEOs of large corporates, traditional banks, startups and scaleups.

However since the global outbreak of the Corona-virus, all CEO’s of corporates as most independent entrepreneurs have to switch to ‘Survival Strategy’ and fast. The problem is however that most people never learned that…..anywhere….

What is a ‘Survival Strategy’?

Survival strategy means defining and excuting a strategy to cut fixed and variable costs fast, laying off teammembers, tightening profit margins and saving cash, in stark contrast to growth mode, during which corporates and entrepeneur reinvests profits, expands operations and define new digital growth strategies with long-term payoffs.

Especially now, defining and executing an effective digital strategy using digital strategy mapping is an important part of that, focusing on digital blue oceans.

Practical ‘Corona Survival Hacks’ on this site.

On this new site, you will get practical help on how you as a company can survive this crisis by cutting unnecessary costs fast and by tapping into no revenue models including online revenuestreams with paying customers at the same time: making a difference for your custsomers online and offline.

Contact me today.

If you have any question or requests, please do not hesitate to call me on Skype on or email me here.

Kind regards,
Tony de Bree

Let’s connect on LinkedIn and follow me on Twitter here.

About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.

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