From Growth Strategy to Survival Strategy

How To Define & Implement Your Business Survival Strategy...Fast? by Tony de Bree


Not so long ago, we were all talking about ‘Growth Strategy’ including professors on traditional business schools, CEOs of large corporates, traditional banks, startups and scaleups.

However since the global outbreak of the Corona-virus, all CEO’s of corporates as most independent entrepreneurs have to switch to ‘Survival Strategy’ and fast. The problem is however that most people never learned that…..anywhere….

What is a ‘Survival Strategy’?

Survival strategy means defining and excuting a strategy to cut fixed and variable costs fast, laying off teammembers, tightening profit margins and saving cash, in stark contrast to growth mode, during which corporates and entrepeneur reinvests profits, expands operations and define new digital growth strategies with long-term payoffs.

Especially now, defining and executing an effective digital strategy using digital strategy mapping is an important part of that, focusing on digital blue oceans.

Practical ‘Corona Survival Hacks’ on this site.

On this new site, you will get practical help on how you as a company can survive this crisis by cutting unnecessary costs fast and by tapping into no revenue models including online revenuestreams with paying customers at the same time: making a difference for your custsomers online and offline.

Contact me today.

If you have any question or requests, please do not hesitate to call me on Skype on or email me here.

Kind regards,
Tony de Bree

Let’s connect on LinkedIn and follow me on Twitter here.

About the Author: tonydebree

Tony de Bree is a born survivor. He worked 26 years in global banking & finance. As turnaround manager and in corporate strategy & change, outsourcing, offshore banking & splitting up ABN Amro Bank globally. In 2001 he started making money online from home with digital products next to his dayjob at ABN Amro Bank as 'plan b'. In 2011, he became independent business owner helping C-level, startups, scaleups & SMEs to survive and grow personally with on demand consulting and blended learning programs.

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