Digital marketing requires normally sustained and consistent action, which also means that it can sometimes be rather difficult to stay completely focused and on-track with your efforts, especially in a crisis like this one. If you’re starting to find that focus is becoming an issue, here are my personal tips to help you improve the situation…
1. Create a schedule
Create a schedule and then try to stick to it as closely as possible. By setting daily, weekly, and monthly tasks and then allocating adequate time to carry them out, you will be able to ensure that you do everything necessary and ultimately stay on track with your goals.
Planners can help you in doing that in a very effective and efficient way.
2. Do one thing at a time
Many people try to multitask and attempt to do everything at once. A much better idea is to focus on one thing at a time as part of your digital marketing strategy and keep working on that task until it is completed. There is nothing worse than having five unfinished tasks on the go!
3. Set realistic goals
It is important to be realistic in terms of your digital marketing goals and objectives. Setting unrealistic targets makes everyone in your business feel stressed and overwhelmed, while it also creates a culture of negativity as targets start to become missed on a frequent basis.
4. Work in chunks
One of the best ways to improve focus and productivity in your digital marketing efforts is to work in chunks and make sure that you take regular breaks. For larger tasks, you may want to consider breaking it down into smaller pieces and setting a realistic target date/time for the completion of each segment. Doing this will enable you to stay focused and feel a sense of accomplishment as each piece is completed.
5. Automate as much as possible
One of the ways small business owners including online freelancers, founders of startups and CEOs of scaleups can use digital marketing to grown and scale online, is because they automate their digital marketing activities as much as possible.
6. Keep on learning about digital marketing
Although the basics of digital marketing stay the same, a lot of new opportunities arise almost on a daily basis, especially for small business owners like you and me and most of my customers. The best way to do that is with digital products like e-books, tutorial videos and webinars by successful small business owners.
7. Recognize when help is needed
If you’re a small business or working on your own, you have to make choices about what you do yourself and what you should outsource. It could just be as simple as asking a question on an online marketing forum and receiving some opinions or advice on the subject. Or hiring somebody on Fiverr to solve a certain problem like I am doing with WordPress for instance sometimes. Whatever the scenario, it is important to get the help you need….when you need it.
If you want to read more posts and watch videos about digital marketing for small business owners, check out these posts.
Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and with ups and downs made the transition from banker to entrepreneur working from home and making money online with his own “online plan b” as side-hustle in 2000 with digital products and as hybrid business owner since 2011. Since the beginning of the Covid-19 crisis, Tony helps smal business owners, local business owners, startups and scaleups to survive and managers and employees to make the succesful transition ‘from employee to entrepreneur’. Contact him here now.