What is local marketing? Updated for 2024

Last updated on December 20, 2024 by tonydebree 2 Comments

Updated: December 20, 2024

Many corporates, SMEs and local businesses are having difficulties to survive since the beginning of the Covid-19 pandemic. But lockdowns also present important opportunities for large and small companies including restaurants and shops. They have to implement a smart local marketing strategy into their digital marketing strategy.

What is local marketing?

Local marketing is a marketing strategy that targets potential customers within a specific radius – typically 50 miles – of the physical location of a business. It’s also known as location-based marketing, neighborhood marketing, or local store marketing.

More: ‘Digital marketing tips for small businesses in 2021′ , ‘What is local video marketing?’, ‘3 signs you should invest in local video marketing’ ‘How to find your e-book writing style?’

Make an appointment today about how you can use local marketing in your business.

Would you like to know more about how you can start, grow and scale successfully (online) as an independent entrepreneur by using local marketing online and offline? Send me an email here or call me on 06-34387806 for a no-obligation free introductory meeting.

Regards,
Tony de Bree

p.s.
Let’s connect on LinkedIn and follow me on Instagram and on Twitter in English: @tonydebree.

About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.