Updated: September 29, 2023
Are you wondering whether or not you should be investing in type of video marketing during this Corona-crisis? The answer is ‘yes’.
If you’re trying to determine whether it’s right for your business, below you’ll discover 3 signs you should invest in video marketing.
- Your conversion rates are low
Are your conversion rates dropping? If so, it could be a sign you need to invest in video marketing.
Research has proven that consumers prefer videos over written content. In fact, when it comes to product information, viewers are thought to be 64% to 85% more likely to make a purchase after watching a video. However, it’s not just product videos which can boost conversion rates, instructional videos (‘Tutorials’) and “how to” videos can also be extremely effective at improving conversions.
- You don’t rank highly on search engines
Did you know that search engines such as Google, prioritize video content in their search results? This means, videos matching a user’s search term, will typically show up before any written content.
It’s even been shown that videos double your chance of showing up on the first page of Google’s search results. So, if you’re looking at ways to boost your search rankings, videos could be just what you need.
Keep in mind, this will only work if your videos are posted on your actual website and not a platform such as YouTube. If they are, it is YouTube which would receive the traffic, not your business website.
- You want to boost brand loyalty
Brand loyalty is something that’s going to keep customers coming back for more and will help you generate more leads. However, building it up online can take time. That is of course, unless you utilize the power of video.
Videos are known to significantly boost engagement. Consumers would much rather watch a video than read through a blog. By publishing frequent informative videos, you’ll start to build-up brand loyalty fairly rapidly.
However, you need to keep in mind that when boosting brand loyalty via videos, you’ll need to avoid sales talk. Instead, focus on engaging content which entertains, educates and even tugs at your viewer’s heart strings.
To sum up, video marketing, and especially local video marketing, can prove beneficial for the majority of businesses today. Those who aren’t currently taking advantage of this powerful marketing tool could be seriously missing out and not survive online. If you answered “yes” to any of the questions above, now is definitely the time to consider investing in video marketing and especially local video marketing.
Well, that was it for today. If you have any questions or requests including around (local) video marketing, please do not hesitate to contact me here, ok?
Tony de Bree