What are digital substitutes?

What are substitutes by Tony de Bree

What are digital substitutes?

Traditional educational institutions including colleges, universities and business schools have been offering many virtual classes and online instructor-led programs since the start of the Corona pandemic. Often with the same group learning methods and with frontal teaching, but online. And usually you can only start with a long standard learning program at a certain time. Very ‘old-school’ don’t you agree?

On-demand virtual learning offers a flexible, effective and efficient tailor-made personalised solution for this. That is a good example of what is called digital substitutes.

What are digital substitutes?

In microeconomics, two services or products are substitutes if digital services and/or digital products can be used for the same purpose offline services an/or goods by a customer. That is, a customer perceives both services or goods as similar or comparable, so that having more of one service or good causes the customer to need or want less of the other service or good. 

More: ‘What are  digital economics?’, What is the on-demand economy?, What is a ‘virtual organisation’?’, ‘What are digital services?’, ‘What is a ‘digital product’?’ & What is on-demand learning

Since the beginning of the Covid-19-pandemic, many online substitute services and or substitute digital products replaced offline services and physical products due to  different types of generic of sector-based lockdowns for instance.

Make an appointment today.

If you want to know more about how you can seize the opportunities of using different substitute services or products to start, grow and scale your business, don’t hesitate to give me a call or app on 06-34387806, or e-mail me here .

Kind regards,
Tony de Bree

Let’s connect on  LinkedIn   and follow me on  Instagram and on Twitter in English here. And in Dutch: @2urigewerkdag ,  @wordpresszzpers  and  @dagboekbankier .


About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.

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