What are short videos? Updated for 2024

'What are pitch videos?' by Tony de Bree

Updated: June 24, 2024

What are short videos?

how are you today? Short videos and digital selling with short videos and short video marketing is hot online, especially since the start of the covid-19 crisis. But what is a short video?

A short video is:

Short videos refer to any video under 10 minutes, while any video longer than 10 minutes is considered a long video. A short video is a video that is between 5 seconds and 30 seconds long.

What are the main benefits of short videos:

  • Due to their extremely short nature, most viewers will watch the entire video – and possibly watch multiple times.
  • They have the same SEO value as longer videos. They can be produced faster and cheaper.

Watch: Animations, 3d Instagram Videos, Chat Stories/txt-stories, Logo-reveal videos & Explainer (cartoons)

  • Short videos are among the most shared content from some of the big hitters in the social media arena, including Instagram, WhatsApp, Facebook, TikTok, LinkedIn and YouTube shorts.
  • You don’t have to be in front of the camera yourself, as with elevator pitches on video, “video pitches”, in which you have to tell a story yourself according to the pitch gurus.

What do you think? As you can see, short videos are perfect for digital selling and for digital marketing on social media. To connect with existing customers or other people for whom you can make a difference with your virtual network organization to be people-centric. 

Want to use short videos in your business during Covid-19?

If you want to learn more on how you can use short videos in your online business during Covid-19, please do not hesitate to contact me on Skype on tony.de.bree, email me here or through LinkedIn.

Kind regards,
Tony de Bree

About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.

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