What are pitch videos? Updated for 2024

Morning, 

how are you today? Pitch videos are hot online, especially since the start of the covid-19 crisis. But what is a “pitch video”?

A pitch video is an ultra-short video that is between 5 seconds and 30 seconds long with for example 3 scenes.

So you should not confuse pitch videos with what the pitch gurus tell you as founder of a startup to do during this crisis, which is to record an elevator pitch with a camera.

What are the main benefits of “pitch videos”:

• Due to their extremely short nature, most viewers will watch the entire video – and possibly watch multiple times.
• They have the same SEO value as longer videos. They can be produced faster and cheaper.
• Short videos are among the most shared content from some of the big hitters in the social media arena, including Instagram, WhatsApp, Facebook, TikTok and LinkedIn.
• You don’t have to be in front of the camera yourself, as with elevator pitches on video, “video pitches”, in which you have to tell a story yourself according to the pitch gurus.

What do you think? As you can see, pitch videos / ultrashort marketing videos are perfect for giving your online content a quick, easy and cheap boost and connecting with existing customers or other people for whom you can make a difference with your virtual network organization to be people-centric. ‘grow without growing’ and survive the crisis. 

Want to use pitch videos in your business during Covid-19?

If you want to learn more on how you can use pitchvideos in your online business during Covid-19, please do not hesitate to contact me on Skype on tony.de.bree, email me here or through LinkedIn.

Kind regards,
Tony de Bree