What are pitch videos? Updated for 2024

'What are pitch videos?' by Tony de Bree

Updated: May 27, 2024


how are you today? Pitch videos are hot online, especially since the start of the covid-19 crisis. But what is a “pitch video”?

A pitch video is an ultra-short video that is between 5 seconds and 30 seconds long with for example 3 scenes.

So you should not confuse pitch videos with what the pitch gurus tell you as founder of a startup to do during this crisis, which is to record an elevator pitch with a camera.

What are the main benefits of “pitch videos”:

  • Due to their extremely short nature, most viewers will watch the entire video – and possibly watch multiple times.
  • They have the same SEO value as longer videos. They can be produced faster and cheaper.
  • Short videos are among the most shared content from some of the big hitters in the social media arena, including Instagram, WhatsApp, Facebook, TikTok and LinkedIn.
  • You don’t have to be in front of the camera yourself, as with elevator pitches on video, “video pitches”, in which you have to tell a story yourself according to the pitch gurus.

What do you think? As you can see, pitch videos / ultrashort marketing videos are perfect for giving your online content a quick, easy and cheap boost and connecting with existing customers or other people for whom you can make a difference with your virtual network organization to be people-centric. ‘grow without growing’ and survive the crisis. 

Want to use pitch videos in your business during Covid-19?

If you want to learn more on how you can use pitchvideos in your online business during Covid-19, please do not hesitate to contact me on Skype on tony.de.bree, email me here or through LinkedIn.

Kind regards,
Tony de Bree

About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.

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