The Fundamentals of Micro Influencer Marketing

When we think of influencers, we tend to think of the huge names on Instagram and YouTube with millions of followers. These influencers can easily charge hundreds of thousands of dollars or Euros for a single post of themselves wearing some merchandise!

This is a wonderful aspiration to have. By becoming an influencer, you can potentially make a living simply by posting photos or videos doing the things you love! And if you have your own product or service to sell, then you can become extremely successful.

But while this is a great ambition, it’s also one that might seem impossible for many. The good news though, is that you don’t need to become a global superstar to be an effective influencer. How about instead becoming a “micro influencer!”

A Micro-What?

A micro influencer is an influencer that has a few thousand followers, as opposed to a few million. The result is that the absolutely massive brands won’t want to pay them hundreds of thousands of dollars to upload their posts.

But at the same time, they can still attract smaller brands and slightly smaller pay days. And they can still earn a living doing what they want.

What’s most key here, is that as a micro influencer, you have a small audience that nevertheless is still extremely engaged and loves the content that you put out.

Put it another way: it’s better to have 2,000 followers if 100% of them like every post and buy any product you create, than it is to have 1,000,000 followers if most of those disengaged from your brand years ago. The latter in fact can be extremely destructive!

Creating 2,000 loyal followers now is a very realistic goal. So how do you get there?

I actually have learned to focus on the niche of micro influencers a long time ago. People with whom you share the same values and the same vision. And that works pretty well as I will explain in the next posts.

Tony de Bree

p.s. I prefer LinkedIn as platform to connect and work together with people I know and trust. So let’s connect on LinkedIn here and/or follow me there, ok? And above all, share with me your thoughts on how to survive the curent Corona-crisis together, ok?

About the Author: tonydebree

Tony de Bree is a born survivor. He worked 26 years in global banking & finance. As turnaround manager and in corporate strategy & change, outsourcing, offshore banking & splitting up ABN Amro Bank globally. In 2001 he started as digital business owner selling digital products in 2001 next to his dayjob at ABN Amro Bank as 'plan b'. In 2011, he became independent business owner helping C-level, startups, scaleups & SMEs to survive and grow personally.

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