AI tools in the job market: 51% of those planning to cut will do so in marketing and PR

AI tools in the job market: 51% of those planning to cut will do so in marketing & PR.

On a departmental level, employees in product management and customer service departments are 2x more likely to worry about their jobs than marketers… but marketers’ skill set is the one most at risk in the job market.

Although employers may look into ChatGPT consulting services before making their final decisions, according to our data, 51% of employers who are considering reducing headcount believe that generative AI would be implemented into their marketing and PR departments. Is an unforeseen wave of marketing layoffs is coming? Only a quarter of employees in those departments envision reduced headcounts in their organization.

Although employees and employers have different opinions on the job opportunities that may be impacted by generative AI, language models like these have had widespread adoption in various aspects, and both groups polled agree that the chatbot has potential in marketing copy due to its capabilities of natural language processing. Still, for the time being, marketing employees may not have grasped just how many employers are ready to use artificial intelligence. 

In a case of human resources nightmare, 43% of employers want to hire ChatGPT as a marketing copywriter to create AI-generated content like a blog post, social media captions, etc., compared to 36% of employees who see the chatbot as having a role in this area.


About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.

You might like

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

error: Content is protected !!