Updated: September 29, 2023
AI tools in the job market: 51% of those planning to cut will do so in marketing & PR.
On a departmental level, employees in product management and customer service departments are 2x more likely to worry about their jobs than marketers… but marketers’ skill set is the one most at risk in the job market.
Although employers may look into ChatGPT consulting services before making their final decisions, according to our data, 51% of employers who are considering reducing headcount believe that generative AI would be implemented into their marketing and PR departments. Is an unforeseen wave of marketing layoffs is coming? Only a quarter of employees in those departments envision reduced headcounts in their organization.
Although employees and employers have different opinions on the job opportunities that may be impacted by generative AI, language models like these have had widespread adoption in various aspects, and both groups polled agree that the chatbot has potential in marketing copy due to its capabilities of natural language processing. Still, for the time being, marketing employees may not have grasped just how many employers are ready to use artificial intelligence.
In a case of human resources nightmare, 43% of employers want to hire ChatGPT as a marketing copywriter to create AI-generated content like a blog post, social media captions, etc., compared to 36% of employees who see the chatbot as having a role in this area.