About me Updated for 2024

'Innovatief hoger onderwijs met 'Overlevingsstrategie voor startups' bij Management of ICT' door Tony de Bree

Updated: May 25, 2024


My name is Tony de Bree I work with pleasure and passion around issues with a common thread; ‘if you get stuck and want it different: the just do it!’. According to others I am a born storyteller, survivor,  problem solver and life long learned. I am a curious person and a serial reader and writer. My clients and partners all share the same passion: get the best out of yourself and work together to define a better an more sustainable world. My field of work: online and offline consulting, training and business coaching on demand.

In 2001 I started a digital product business as ‘plan b’ next to by job at ABN AMRO. Since the beginning of the Covid-19 crisis, this online business is one of my most important online revenue streams.

My mission, my ‘why’.

“Helping as many people as possible to take care of themselves and be happy” that is my personal mission, my ‘why’. For me personally, life is not about ‘more and bigger’, but about ‘doing what suits you’ with a minimalistic lifestyle, a lifestyle that you choose yourself. So during the Covid-19 crisis I focus on helping companies and people with their survival strategy (click on the categorie if you want to read blogs and free tips):

Survival strategy for corporates

Survival strategy for managers

Survival strategy for startups

Survival strategy for scaleups

How to deal with adversity?

Especially during a crisis like Covid-19, we are all thinking about how to pivot your life? when you are faced with adversity. To survive and grow personally and with your company, you have to start to think about who you are, where you come from, and how did you relate to it. And above all, who do you want to be personally and professionally. And I like to give you the tools to achieve those goals yourself, I truly believe in self-help, be resilient and happy professionally and personally.

My personal motto is ‘You do not have to do anything unless you decide to do it yourself’. I left the traditional corporate world in 2011 and started a new life as an independent business owner…and I have never regretted that decision at all.

My methods.

The methods we will use are simple checklists, canvasses and other tools developed over the years for myself and co-developed with many customers. Including C-level executives, founders of startups, CEOs of scaleups and members of work councils.


Do you want to know what I can do for you or your employees in your organisation? Call me on 003634387806, call me on Skype on tony.de.bree, on 0031634387806 or email me here. Let’s meet up  to see how I can help you to get the best out of yourself or how you can get the best out of your employees and survive this crisis. 

About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.

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