5 Benefits of short videos Updated for 2024

'Startups: vergeet 'pitches' en 'video pitches' door Tony de Bree

Updated: May 25, 2024

5 Benefits of short videos.

Many sales video and marketing videos are between 30 seconds and 2 minutes long, but what about using videos that are even shorter than that? Is there a benefit to using short videos for digital selling and digital marketing.

We have been using short videos and co-producing short videos  since 2 years now, and they work great (check out different examples here). There are 5 benefits of using short videos, especially on social media:

  • Due to their extremely short nature, most viewers will watch the whole thing – and may even end up watching it more than once.
  • They have the same SEO value as longer videos.
  • They are quicker and less expensive to produce.
  • Short videos are some of the most shared content on some major hitters in the social media arena including Instagram, WhatsApp, Facebook, TikTok and LinkedIn.
  • You do not have to be in the video yourself as with often usen ‘video pitches’ where you tell a story yourself.

As you can see, short digital selling & digital marketing videos, are perfect to start, grow and scale your online business, especially on social media and engaging the people that are watching your short videos.

Well, that was it for today. If you have any questions or requests including around short video digital selling and/or short video marketing, or want to order one you saw on www.tonydebree.online or underneath my linkedin-profile, please do not hesitate to contact me here, ok? 

Kind regards,
Tony de Bree


About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.

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