5 Benefits of ‘Pitch Videos’, Short Marketing Videos

'Startups: vergeet 'pitches' en 'video pitches' door Tony de Bree


Many marketing videos are between 30 seconds and 2 minutes long, but what about using videos that are even shorter than that? Is there a benefit to using ultra-short videos marketing videos, ‘pitch videos’ as we call them?

Let’s start by talking about what we mean by “ultra-short” or ‘pitch videos’ in terms of videos. Pitch videos can be anywhere between 5 seconds and 30 seconds long with for instance 3 scenes.

We have been using and co-producing them since 2 years now, and they work pretty nice (check out many different examples here). There are 5 benefits of using ‘pitch videos’:

  1. Due to their extremely short nature, most viewers will watch the whole thing – and may even end up watching it more than once.
  2. They have the same SEO value as longer videos.
  3. They are quicker and less expensive to produce.
  4. Short videos are some of the most shared content on some major hitters in the social media arena including Instagram, WhatsApp, Facebook, TikTok and LinkedIn.
  5. You do not have to be in the video yourself as with often usen ‘video pitches’ where you tell a story yourself.


As you can see, pitch videos/ultra-short marketing videos, are perfect for giving your online content a quick, easy and inexpensive boost and engaging the people that are watching the short video.

Well, that was it for today. If you have any questions or requests including around what we call ‘local video marketing’ or want to order one you saw on www.tonydebree.online or underneath my linkedin-profile, please do not hesitate to contact me here, ok? 

Kind regards,
Tony de Bree


About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.

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