4 Reasons You Should Explore A Persona-Based Content Marketing Plan Updated for 2024

Updated: June 22, 2024

Hi. There’s a reason why buyer personas / customer personas / audience personas are widely used in various marketing activities – they work. If you’re still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view.

1. You’ll understand their needs

Creating niche and potential buyer personas isn’t necessarily simple. You don’t just put a name on your target audience and call it a day. Instead, you’ll be writing down the details of what makes this persona a great representative of your audience.

You’ll note down their job title, their personal demographics, their goals and challenges, their values and fears, and so much more. When you have all these details down, then you can easily understand their needs. And you’ll be able to decide if you can help them and then craft content that will fulfill these needs.

2. You’ll know where they are in the customer journey

Having an engagement funnel, traditionaly called a ‘sales funnel’ in place is important for brands of all sizes. Knowing which stage your ideal customer is currently in will help you customize content based on where they are in the funnel.

Are they still in the Awareness or Consideration stage? Or are they about to make a Decision? Create content based on these stages and lead your persona down your sales funnel.

3. You can build a better marketing plan

Without knowing your audience’s specifics, it would be near to impossible to develop a marketing plan that caters to that specific audience. A great marketing plan will allow you to conquer your audience and especially the individuals in that niche, but you need to know who your audience is so you can successfully carry out this plan.

It’s kind of difficult when you think about it. But the point is you can always adjust your plan as you go along. Sooner or later, you’ll know your audience, and you’ll be able to make the perfect marketing plan to draw them into your business!

4. You’ll get better and more qualified leads

When you’re targeting the right kind of people, the right niche, then it follows that you’ll also be getting better and more qualified leads. Your content is made specifically for them. They are able to relate to your content because it provides a solution to their problems.

Therefore, you’ll have people signing up to be your customer or your client, simply because you were able to address their needs. All thanks to your persona-based content marketing plan!

About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.

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