What Is Situational Change Management? Updated for 2024

What is situational change management by Tony de Bree

Updated: November 20, 2024

What is situational change management?

Situational change management is tailoring the choice of change management approach to the situation, to the context. By tailoring your change management approach to each situation, you increase the chance that your country, your corporate, your startup or your scale-up will survive a crisis such as the climate crisis, the Corona pandemic or the invasion of Ukraine.

I introduced the terms ‘situational change management’ in 2014 in my Dutch bestseller ‘Dinosaur or Crocodile. The future of managing, organizing and collaborating’.

Also read: The Onlineshakeout blogs & Hyrbid Working & Working At Home For Managers & Employees,  

Why? Because depending 1) on the situation, the external environment 2) the size of the company/the organistion and 3) ‘the internal disease or diseases’ internally within your own organisation, a different approach to change must be chosen and implemented quickly and just-in-time. 

This means that as a senior manager, management consultant and/or change manager you must:

1. Choose the right change management approach given the external environment and the internal situation;
2. Implement that change management approach quickly in your whole organisation in an integrated way….and fast.

Want to learn how to quickly become a better situational change manager and crisis manager?

If you want to know more about our new just-in-time learning ‘situational change management’ courses, please email your mobile number and the link to your LinkedIn profile using this form. Then we immediately will contact you to make an appointment for an online intake interview.

Tony de Bree
Mobiel: 06-34387806
E-mail: tony.de.breeATgmail.com.

Tony de Bree worked in Global Financial Services including in corporate venturing and e-commerce for 26 years and with ups and downs made the transition from banker to entrepreneur working from home and making money online with his own “online plan b” as side-hustle in 2000 with digital products and as hybrid business owner since 2011. Since the beginning of the Covid-19 crisis, Tony helps smal business owners, local business owners, startups and scaleups to survive and managers and employees to make the succesful transition ‘from employee to entrepreneur’. Contact him now. 

About the Author: tonydebree

Tony de Bree worked in Financial Services including in corporate venturing and e-commerce for 26 years and he made the transition from banker to entrepreneur working from home and making money online with his own "online plan b" with digital products as side-hustles in 2000 and as hybrid business owner since 2011. Since the beginning of the Covid-19 pandemic, he helps corporates, small business owners, startups & scaleups to define and implement the best digital survival strategy and he helps managers and employees to become a successful entrepreneur with a personal digital-right skilling plan.

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