2 Tips for Creating Sharable Content for Micro Influencers

One of my ‘favourite’ SEO strategies has always been ‘link baiting.’

Essentially this means writing an article to be eye catching and entertaining enough that people will want to share it, so that then when they read it on your site they’ll be more likely to want to post it on their own websites or on forums.

This was a strategy that was around before social media marketing existed in a big way, and one that allowed for a piece of writing to go viral before the days of Facebook or Twitter.

Fast forward a few years though and I’d argue that many of the social network influencers could stand to learn a thing from the technique.
The point is that too many people think that having a big network of contacts on a social media site is enough to ensure that their content will spread and that viewers wil become customers.

The strategy for many of them it seems is to simply develop a large number of ÒfollowersÓ or ÒfriendsÓ and then to just share everything they create and hope for the best.

The problem is that not everything is well suited to that kind of viral sharing, and like the link bait articles that SEO gurus use, a better strategy would be to devise articles from the outset that will be more likely to get shared. Here we will look at how to do that…

Write articles with an emotional, personal hook

The first thing you need to do if you hope for your article links to spread quickly is to give them some kind of emotional, personal resonance. If someone reads your article and they come away thinking ‘wow’ or even feeling angry, then they will be more likely to share, comment or interact with that content in some way.

Write articles with a catchy title

For someone to share your article they first need to read it, and the only weapon you have at your disposal as far as that’s concerned is the strength of your title. I must admit I am still learning how to do that every day…

While you could write an entire article just one that, the tips you should follow are to make your title descriptive of your article so that people know what it’s going to be about, to make it engaging in some way (again by making it emotional, or by asking a question or making a statement) and to use hyperbole (the ‘ultimate’ list, not ‘a very good’ list).

Personal stories are actually one of the best ways to do that. If the story is real, is authentic and not just ‘marketing’ and a way to ‘sell’ your stuff. Especially in this difficult period, you shoudl try to really help people instead of ‘just wanting to sell’. 

But that’s my personal opinion….

Take care and stay safe.

About the Author: tonydebree

Tony de Bree is a born survivor. He worked 26 years in global banking & finance. As turnaround manager and in corporate strategy & change, outsourcing, offshore banking & splitting up ABN Amro Bank globally. In 2001 he started as digital business owner selling digital products in 2001 next to his dayjob at ABN Amro Bank as 'plan b'. In 2011, he became independent business owner helping C-level, startups, scaleups & SMEs to survive and grow personally.

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